Seera Group expands partnership with Amadeus


Amadeus has fortified its alliance with Seera Group, the Middle East’s leading provider of travel and tourism services, to drive technology innovation in the region’s tourism sector.

This follows a year of successful partnership between the two entities that led to significant digital transformation of travel and tourism services offered by Seera Group and helped enhance its all-round business efficiency.

With the renewed partnership, Seera Group will work closely with Amadeus to strengthen its online business further, integrating digital touchpoints across all its operations, including its flagship corporate and government travel business, elaa. As the travel tech provider across Seera’s diverse portfolio of services, Amadeus brings cutting edge innovation and state-of-the-art tech tools that enhance customer service standards and bring higher operational efficiency across the group.

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CEO, Seera Group, Abdullah Al-Dawood spoke on the partnership: “We pioneered the digitisation of travel and tourism services in the region to bring enhanced customer service standards that meet the aspirations of today’s travellers.

“Across all our businesses, we have integrated digital solutions that have created added value for our customers while enabling us to achieve more productivity. Amadeus is a valued tech partner, bringing an exceptional breadth of innovative solutions that strengthened our online presence. We will continue to work together to innovate tech-travel solutions in line with our focus on omni-channel customer experience,” he concluded.

In other highlights of the successful partnership, Amadeus is supporting Seera Group in expanding its omni-channel consumer travel business, Almosafer, across Saudi Arabia, Kuwait and beyond, in addition to the ongoing digitisation of booking services for corporate and government travel via elaa.

“The MENA region, and specifically KSA, is a key market for travel with significant growth opportunities,” senior vice president business travel – Western Europe, Middle East and Africa, Amadeus, Stephane Durand shared. “As Amadeus renews its partnership with Seera, we are committed to continue providing product and service excellence, and we look forward to evolving the travel experience in the region even further through innovation and our longstanding expertise.”

Seera Group has six core businesses including elaa, Almosafer, Mawasim (the Group’s wholesale tour operator for Hajj and Umrah), tajawal (a leading online travel agency in the UAE), Lumi (a car rental and leasing brand) and Discover Saudi (the newly launched destination management company).