Seven Tides International debuts at WTM to promote DUKES Dubai

Marking a first, Seven Tides International, the Dubai-based luxury hospitality developer and holding company, is exhibiting at the World Travel Market in London for the very first time to shed light on its latest five-star property slated for early 2016 and to further entice UK markets.

The brand new British-styled, DUKES-branded property is to be located on Palm Jumeirah and will boast 500 rooms.

Commenting on the property was CEO, Seven Tides International, Abdulla bin Sulayem: “The decision to bring the DUKES brand to Dubai was a logical next step with our flagship London hotel already a hugely popular destination for outbound GCC travellers; so in bringing quintessential British charm and style to the UAE and blending it with cosmopolitan luxury, we will create a unique residence and hotel situated in the heart of Dubai’s most desirable island community, Palm Jumeirah.”

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Managing director, DUKES, Debrah Dhugga also remarked: “Dubai’s long-established reputation as a world-class hospitality hub and its enduring appeal as a preferred lifestyle and vacation destination for a well-travelled and appreciative international audience, make it a natural fit with DUKES brand philosophy. The second DUKES property will add a new and distinctly unique flavour of traditional British hospitality to the emirate’s current five-star mix.”

In the meantime, Seven Tides International is also exhibiting at WTM to further stimulate visitor numbers from the UK. According to Dubai’s Department of Tourism and Commerce Marketing (DTCM), the city welcomed 845,000 UK hotel guests to its shores in 2014, a jump of 11 per cent compared to 2013. DTCM has also forecasted further growth for 2016 with in excess of one million Brits expected to visit.

These statistics are also supported by growth figures from Dubai International Airport, which recorded a 16.7 per cent year-on-year increase in passenger traffic in June, increasing to 5.91 million for the period up from 5.07 million the previous year.

Dhugga further noted: “With British expats a strong presence in Dubai for decades, we believe that the DUKES brand will resonate strongly among the local community.”

At the World Travel Market DUKES Dubai will be exhibiting at stand ME200.