The Sharjah Commerce and Tourism Development Authority (SCTDA) is currently attending the fourth South Asia Travel and Tourism Exchange (SATTE), South Asia’s leading travel trade show in New Delhi, India.
The authority aims to showcase the emirate’s top-rated touristic spots, popular leisure activities and unique cultural traditions at the event, which began on January 31 and will run until February 2.
Chairman, SCTDA, HE Khalid Jasim Al Midfa stated: “India is undisputedly one of the largest key markets for the tourism and travel industry around the world. In fact, 138,000 Indian guests stayed in Sharjah hotel establishments during 2017. As the South Asian nation is one of our priority markets, this year’s SATTE is an opportunity to encourage more Indian tourists to explore Sharjah’s beauty and discover its culture.
“We also hope to utilise SATTE’s popularity to enhance the emirate’s brand and profile in major markets and cities worldwide as well as achieve growth in terms of the number of international tourist arrivals in 2018 and in the coming years.”
During the event, SCTDA aims to showcase Sharjah’s key factors of family friendliness, distinction and exclusiveness. By taking part in this year’s edition, SCTDA is confident that it will be able to broaden its reach to international visitors and embrace new partnerships.
SCTDA leads a delegation of important tourism and travel partners, including Sheraton, Ramada Hotel, Air Arabia, Sharjah Airport Travel Agency (SATA), Al Bait Hotel, Centro Sharjah and Golden Tulip.
SATTE is expected to welcome 12,000 visitors from across the globe.