The Sharjah Commerce and Tourism Development Authority (SCTDA) has confirmed that it will be attending this year’s Riyadh Travel Fair to shed light on Sharjah’s tourism, cultural and leisure attractions.
Eco-tourism and outdoor activities in the emirate will also be strongly promoted, as well as new and upcoming branded hotel projects.
Chairman, SCTDA, HE Khalid Jasim Al Midfa commented: “Our participation at the Riyadh Travel Fair is in line with our strategic plans to promote the emirate of Sharjah as a leading tourist destination in the world’s major tourism markets, and to ensure our presence on the global tourism map. This exhibition is of great importance as it is an ideal platform for us to review the competitive advantages and capabilities that make Sharjah a cultural, tourism and leisure centre and a symbol of cultural excellence in the region. The Gulf region is a very competitive market because of the similarity of equivalent countries in climate, terrain and geographical location, and this requires us to provide exceptional tourim products for GCC tourists, who accounted for 45 per cent of the total number of Arab tourists to the emirate last year.”
Headed by SCTDA, the Sharjah delegation will comprise government and private entities, including Sharjah Airport Travel Agency, Sharjah Collection, Sheraton Sharjah Beach Resort & Spa, Tulip Inn Hotel, Coral Beach Resort Sharjah, Cozmo Travel and others.
The Saudi market is a major market in the GCC region, and SCTDA is eager to collaborate with major Saudi travel and tourism companies to uncover the interests and requirements of Saudi tourists.