Sharjah Hospitality Forum taking place on November 16

Sharjah Hospitality Forum

Sharjah Hospitality Forum (SHF) is scheduled to take place on November 16, 2020, under the patronage of Crown Prince and Deputy Ruler of Sharjah, His Highness Sheikh Sultan bin Mohammad Al Qasimi, who is also the chairman of Sharjah Executive Council.

During the virtual event, organised by Sharjah Commerce and Tourism Development Authority (SCTDA), discussions will be held to showcase the latest developments spanning Sharjah’s tourism sector amid the current challenges, while ways to accelerate the sector’s recovery and achieve growth will be explored. This will all be achieved through video conferencing technologies.

The discussions will cover topics relating to the future of the aviation, travel and tourism industry, and the current benefits of work in the tourism sector as a result of the pandemic.

Travel Forward 20

The event will also include a review of international protocols for infectious diseases, epidemics and crises, as well as a discussion on domestic tourism. After the discussions, there will be an introduction on the initiatives and incentives launched by Sharjah’s leadership to support the tourism and hospitality sector.

SHF will feature a number of industry pioneers, experts and stakeholders, who will share their expertise, ideas and best practices. The speaker list will include director general, Department of eGovernment, Government of Sharjah, HE Sheikh Khalid Bin Ahmed Bin Sultan Al Qassimi; chairman, SCTDA, HE Khalid Jasim Al Midfa; and director of the innovation, digital transformation and investments department, World Tourism Organization (UNWTO), Natalia Bayona, among other experts and senior officials from local and international entities.

Al Midfa explained that SCTDA is forever committed to launching initiatives that support the continuous development of travel and tourism, which play a major role in the growth of the national economy.

He said: “This [event] is of particular importance because of the current global situation as [it] provides us with the opportunity to discuss topics of interest with all stakeholders, employees and investors in the sector, exchange information, as well as propose solutions from high-profile experts, decision-makers and pioneers in the tourism and hospitality markets from the local and international arena.”

Over the last few months, SCTDA has a handful of initiatives to support the activities of Sharjah’s tourism sector. These include strengthening its partnerships with the private and public sector, as well as local and international entities, to enhance the safety of the tourism experience, especially for the domestic market.