The Sharjah Commerce and Tourism Development Authority (SCTDA) revealed that the emirate recorded a three per cent growth in the number of hotel guests in 2019, as compared to 2018.
The sector welcomed approximately 1.8 million guests last year, with a hotel occupancy rate of 66 per cent. In terms of nationalities, guests from the Russian Federation topped the list, followed by GCC countries such as KSA and Oman, and then India.
Chairman, SCTDA, HE Khalid Jasim Al Midfa noted that the emirate witnessed robust inflows of tourists throughout last year, thanks to the emirate’s major achievements in terms of the launch of new recreation facilities, tourism initiatives and related activities. Al Midfa added that Sharjah’s higher hotel occupancy rates can be attributed to the success of the initiatives and projects implemented throughout the year.
By the end of 2019, the emirate had more than 10,000 hotel rooms, comprising 1,331 rooms in nine five-star hotels; 2,733 rooms in 21 four-star hotels; as well as 31 in one to three-star hotels; and 2,485 apartments in 40 hotel apartment facilities.
Furthermore, six new five- and four-star hotels were inaugurated last year, and more than seven new hotel projects are expected to be unveiled in 2020. This reflects Sharjah’s growth as a must-visit destination for families, business travellers and those seeking exciting tourism and recreation activities, and highlights investor confidence in Sharjah’s flourishing tourism sector.
“Moving forward, we are planning to develop tourism experiences and provide visitors with exceptional services that will make them return to Sharjah. Great focus has also been placed on familiarising audiences with our tourism activities, attractions and events in addition to highlighting adventure tourism and the new chain hotel brands by running promotional and advertising campaigns,” Al Midfa concluded.