Shaza Hotels highlights Mysk by Shaza brand at SHIC 2020

Mysk by Shaza

Mysk by Shaza, Shaza Hotels’ upscale brand, recently participated in the ‘Three Minute Pitch’ at the Saudi Arabia Hospitality Investment Conference (SHIC) in Riyadh.

The event took place on January 21, where development manager, Shaza Hotels, Noelle Homsy delivered a highly acclaimed presentation showcasing Mysk by Shaza’s enriching transformational experiences infused with cultural connections.

Elaborating on the concept, Homsy stressed: “Today, travellers want experiences that transform them; they want to travel to learn something new, but most importantly, they want to embrace the local culture. With Mysk by Shaza, we are creating immersive experiences in extraordinary locations and are offering travellers the opportunity to discover the local culture through intimate, holistic and authentic experiences that are tailored to their needs.”

IMEX Frankfurt 2020

A member of the Global Hotel Alliance, Shaza Hotels is becoming a leading player in transformational lodging in the Middle East.

Noelle continued: “We are reimagining experiences and taking them to the next level. For example, at our Kingfisher Lodge in Sharjah, guests can take part in beach cleaning initiatives. This not only brings great satisfaction to the guests during the experience but stimulates positive change that extends beyond their stay.”

Further to this, the recent reforms and widespread investment in Saudi Arabia’s tourism sector are driving demand for a new generation of hotels and Mysk by Shaza is ideally suited for this market, given its innovative concept. Shaza Hotels has operated in the Kingdom with great success since the launch of the group’s first five-star property, Shaza Al Madina, and thereafter expanded to Makkah and Riyadh, and will soon debut in Jeddah.