Independent five-star luxury hotel operator Shaza Hotels unveiled their upcoming projects and plans at this year’s editions of the Arabian Travel Market (ATM) and the Arabian Hotel Investment Conference (AHIC).
The hotel chain announced the opening of six new hotels across the Middle East between 2016 and 2019 in addition to its existing Shaza Al Madina in KSA.
At ATM, chairman, Golden Group of Companies, Sheikh Salem bin Ahmed Al Ghazali and chairman of Shaza Hotels, Salman Al Mohannadi also signed an agreement of management for the new Shaza Muscat that will comprise of 250 hotel rooms and 150 hotel apartments, as part of a mixed-use development.
The hotel is set to welcome its first guests in the third quarter of 2019.
The contract was signed in the presence of Sultanate of Oman Ambassador to the United Arab Emirates, HE Sheikh Mohammed Bin Abdullah Al Qatabi and Qatar’s Ambassador to the UAE, HE Hadi bin Nasser Mansour Al-Hajri; CEO, Shaza Hotels, Simon Coombs; and CEO, Taameer Investment, Suleiman Al Harthy, along with top management of Shaza Hotels, executive vice president, Shaza Hotels, Mr. Sanjiv Malhotra and vice president for development, Shaza Hotels Chris Nader.
Further, identifying an opportunity to offer Arabian lifestyle in an upscale environment, the brand is launching Mysk by Shaza, a four-star experience with its flagship hotel opening in March 2017 in Al Mouj, Muscat. Inspired by the Arabic pronunciation of musk, Mysk carries the fragrance of Shaza into a renewed and festive worldliness. Like its parent, Mysk is born out of the Middle Eastern culture, and aims to create an experience that is closely tied to the rich and ever-evolving Arabian culture.
The years 2016 and 2017 represent a key milestone in the expansion plan of Shaza Hotels and Mysk by Shaza. The Q3 of 2016 will witness the grand opening of Shaza Hotel in Makkah. In addition, negotiations are underway for new Shaza projects in Europe which marks an important new chapter for the brand outside the Middle East. Further to the launch of Mysk by Shaza in 2016, five hotels are to be signed in the region by the end of 2017, including two projects currently under negotiation in Saudi Arabia.
Commenting on the chain’s ground-breaking projects in the pipeline, Coombs said: “2016 is definitely a landmark year for Shaza Hotels and we are excited to be unveiling our imminent projects across the Middle East. In a meaningful partnership and dialogue with our owners, we take pride in creating each Shaza Hotel to be a bespoke experience where we deliver the highest standards to our guests. I am now very excited to extend this experience to our new brand Mysk by Shaza.”