Sheraton Bali Kuta Resort: Focusing on strengths

Sheraton Bali Kuta Resort

Indonesia’s Sheraton Bali Kuta Resort is strongly working on its MICE appeal, according to the property’s director of sales and marketing, Lillian Tan.

“[We have introduced] great incentives for MICE – with the merger of Marriott – and we are enabling more reward options for our guests.”

Tan told TTG that SPG Pro has introduced ‘Triple Choice’, whereby guests can make the most of three benefits including discounts on room rates, triple Starpoints and complimentary room upgrades.

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She further shared that this year, Sheraton Bali Kuta Resort is honing in on the weddings segment, due to heightened interest in 2016.

“We are embarking on this journey to drive weddings this year as we have stunning venues. [We want guests to] take advantage of Sheraton Bali’s elevated grounds, which create romantic venues set against the magnificent Kuta sunset.”

Appropriate wedding venues at the resort include Bene Rooftop, located on the highest floor overlooking Kuta Beach and offering uninterrupted views of the Indian Ocean; the resort’s large courtyard, ideal for larger wedding receptions and outdoor dinners; the ballroom with a large foyer, where guests can enjoy cocktails and snacks; and the Duplex Presidential Suite for those yearning for a more intimate wedding with close family and friends.

“The Presidential Suite also faces the Indian Ocean and Kuta’s famous sunset, and is the perfect venue for those who prefer a private reception without having to leave the venue altogether,” Tan added.

Meanwhile, eager to spur interest among potential Middle Eastern clients, Sheraton Bali Kuta Resort teamed up with the Indonesia Tourism board to attend the recently concluded Arabian Travel Market 2017.

Tan shared that the resort’s attendance came as no surprise, with both the Middle Eastern leisure and MICE markets having noticeably grown following the introduction of a 30-day visa-free entry to Indonesia for residents of the UAE, Qatar, Oman and Saudi Arabia to name a few.

“We promoted Bali as an alternative holiday destination with its impressive natural surroundings and unique Balinese culture, great for both leisure and MICE travellers. Delegates in the past have benefited from conferences held in Bali as they can extend [their stay by] a few days after their event and enjoy exploring the island.

“Emirates Airline and Qatar Airways also offer direct flights from Dubai and Doha respectively, making Bali more accessible to the Middle Eastern market. Recently, King Salman bin Abdulaziz Al Saud and his family visited the Island of the Gods and even extended their stay as they enjoyed it so much. This says a lot about the charm of the island, doesn’t it?” she concluded to TTG.