Gearing up to boost its presence in Saudi Arabia, Starwood Hotels and Resorts Worldwide has signed for a new Sheraton-branded property in the holy city of Makkah.
Sheraton Makkah Jabal Al Kaaba, owned by Altayyar Travel Group Holding Company, is expected to open its doors to the public by the end of 2016. In a great location for religious travellers, the hotel stands close to the new expansion of the mosque and will provide guests with special access and views of the holy Haram.
President, Starwood Hotels & Resorts Europe, Africa and Middle East, Michael Wale remarked on the news: “Makkah has been a particular focus for Starwood growth, with Sheraton being one of three brands to make its entrance into the market in the next year. The property will offer pilgrims the Sheraton brand’s renowned world-class service and a comfortable hospitality experience in the holy city.”
Sheraton Makkah Jabal Al Kaaba will be home to 414 rooms and branded service apartments, all of which will comprise of the Sheraton brand’s signature amenities and services, including its premium sleep experience. Visitors to the hotel will also enjoy four dining experiences, while corporate guests will be offered ample meeting and events space.
Senior vice president, acquisitions and development, Starwood Hotels & Resorts, Africa and Middle East, Neil George noted: “Saudi Arabia remains one of our strongest growth markets in the region and we are on track to more than double our presence in the country in the next three years.
“With the growth of religious travel into Saudi Arabia, there continues to be a strong demand for hotels within the holy city and Starwood is in an enviable position with a pipeline of more than 3,000 new rooms in addition to 1,200 existing rooms in this market.”
Finally, CEO, Altayyar Travel Group, Abdullah Aldawood added: “We believe the location of this hotel together with a strong brand name like Sheraton makes for a winning combination for our first branded hotel in the holy city. We are confident in Starwood’s ability to provide the finest of its globally recognised services under the Sheraton brand to pilgrims.”