Slovenian Tourism Board introduces ‘Apitourism’ package ahead of Expo 2020

Slovenian Tourist Board

The Slovenian Tourist Board has revealed apitourism (bee tourism) and bee-related exhibits as key features of its Expo Dubai 2020 pavilion.

Home to over 10,000 beekeepers, 12,500 apiaries and nearly 170,000 hive colonies, bees have played a huge role in Slovenian culture for centuries. Today the country is home to a huge variety of bee-related activities, from relaxing honey massages and beehive air inhalation to staying overnight in private honeycombs.

Such is the strong cultural and culinary connection of Slovenians to bees that the Slovenian pavilion at Expo Dubai 2020 will present the country as the green heart of Europe, where apitourism and bee-related exhibits take centre stage.

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In the leadup to Expo 2020, the Slovenian Tourist Board is encouraging UAE and Middle Eastern residents to visit Slovenia in 2019 and experience first-hand the unique sensory delights, wellness benefits, educational and cultural heritage that Slovenia’s bee-keeping traditions provide tourists.

To make the bookings easier and showcase the best of Slovenia’s api-adventures, the Slovenian Tourist Board has collaborated with local bee-keeping, honey industry and tourism specialists to create a special four-day ‘Apitourism’ packaged holiday that combines visits to Slovenia’s iconic tourist spots, such as Ljubljana and Lake Bled, with apitherapy spa treatments and visits to bee farms and other bee related attractions.

Among a myriad of activities, visitors can embark on an apitherapy tour to learn all about the curative effects of Slovenia’s ancient beekeeping tradition – from honey massages to spas and tastings; enjoy honey-tasting trails in Maribor and watch traditional honey lectarstvo being made in Radovljica; take part in an api-artwork workshop, with a special visit to Selo and a meet and greet with local beekeeper Blaž Ambrožič; visit the Slovenian Beekeeping Centre, established in 1873, which showcases Slovenia’s beekeeping history and offers nature trails, as well as the opportunity to sample traditional honey liqueurs; and much more.