Sofitel Jeddah Corniche hosts ‘Women Empowerment and Integration Forum’


AccorHotels has hosted its first ever ‘Women Empowerment and Integration Forum’, which took place at the Sofitel Jeddah Corniche.

The event aimed to inspire and influence a new generation of young Saudi women to reach the highest level of professional development.

The public forum was attended by local businesses, NGOs and students from the University of Business & Technology (UBT) Jeddah and Dar Al Hekma University. The event was also joined by government officials from the Saudi Commission for Tourism and National Heritage (SCTH), and the Human Resources Development Fund, as well as Her Highness Noura Bint Khalid Al Saud.


The forum featured workshops by CEO, Doroob, Dr. Solafa Batterjee and director, Jeddah International College, Dr. Nadia Basheen. Topics such as achieving a work-life balance and creating greater employment awareness within public and private sectors were discussed.

“Initiatives such as the Women Empowerment and Integration Forum reflect AccorHotels’ core philosophy and our commitment to develop the local human resources of communities which we operate in thereby encouraging women to join the workplace and the hospitality industry”, commented vice president of operations, AccorHotels, KSA and Egypt, Salah Oumoudden.

Representative for Saudi Commission for Tourism & National Heritage, Princess Noura Al Saud also spoke on the matter: “As per the directives outlined in Saudi Vision 2030, the empowerment of women is an area that is vital for the further development of the Kingdom. The SCTH is delighted to support AccorHotels in this noble endeavor aimed at helping to inspire young women in establishing their careers”.

The Women Empowerment and Integration Forum is the highlight of AccorHotels’ dedication to providing equal opportunity among the organisation and increasing the percentage of female employees. Following the development of the Saudi Management Training Program (SMTP), AccorHotels was the first company to enable the participation of Saudi women in its Saudi Management Training Program (SMTP).