South African Department of Tourism hosts Tourism Investment Seminar in Dubai

South African Department of Tourism

Keen on bolstering South Africa’s relationship with the UAE, the South African Department of Tourism held an invitation-only Tourism Investment Seminar on March 27 at the Palace Downtown Hotel in Dubai.

Led by deputy director general, destination development, South African Department of Tourism, Shamilla Chettiar, a 12-member South African delegation took part in the event, which comprised representatives from the Department of Tourism, provincial tourism promotion agency and the North West Tourism Board, South Africa’s Industrial Development Corporation (IDC) and project promoter, Incopho Coastal Resorts.

Throughout the duration of the seminar, presentations and overviews regarding the marketing of South Africa as a tourist destination were held, while detailed information regarding the investment landscape, opportunities and government support was shared. Director, tourism investment co-ordination, South African Department of Tourism, Kenneth Siphelelo Hlela commented: “We are targeting the UAE because of the high concentration of high net worth individuals with investable assets, as well as the growing outbound market from the Gulf region to South Africa.

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“We are aware that [in order] to grow the UAE outbound market to South Africa, we need to develop products that respond to that market. Therefore, our planned investment mobilisation efforts are in line with the South African Tourism’s marketing efforts in that region,” Hlela added.

“We want to assure both investors and the South African travel industry that the South Africa is doing everything to keep up with the demand through mobilising investors who will ensure that demand is matched by our supply,” he concluded.

Travellers can easily get to South Africa from Dubai, with 16 daily flights offered between the two destinations.