Sri Lanka Tourism Promotion Bureau targets Jeddah with dedicated roadshow

Sri Lanka Tourism Promotion Bureau

Eager to entice the Saudi market, Sri Lanka Tourism Promotion Bureau recently held a promotional roadshow in Jeddah.

The dedicated event, which took place on February 26, highlights Sri Lanka Tourism Promotion Bureau’s efforts to increase the frequency of GCC tourists visiting the country. The roadshow attracted up to 75 Jeddah-based travel and tourism companies, which were provided with the very latest updates on Sri Lanka’s tourism portfolio via a handful of presentations, workshops and meetings.

Participants from Sri Lanka included: Movenpick Hotel Colombo, Centauria Travels, Asian Adventures, Holiday Park, Walkers Tours, Exotic Global Holiday, Lanka, Figco Lanka Holidays Private, World Travel Center, NKAR, Explore The Wonders, Sunway Holidays, Air Arabia and Sri Lanka Airlines.

Malls Middle East ends 18 Apr 19

Enthusing on Sri Lanka’s charm was director/marketing, Sri Lanka Tourism Promotion Bureau, Madubhani Perera: “Sri Lanka is one of the preferred destinations for Gulf tourists as we offer a distinctive, adventure-packed, eco-friendly, family-focused experience and offering. With our rich nature, heritage and culture, year-round schedule of festivals and special events, numerous parks and eco-centres, luxury resorts and wellness centres, Sri Lanka has many reasons for KSA families to return to Sri Lanka again and again.”

Last year, the country embraced 35,481 Saudi tourists, and aims to increase this figure by 20 per cent by the end of this year. The KSA market contributes the most GCC tourists visiting Sri Lanka, followed by Oman and the UAE.

Perera declared: “The KSA is one of the most important market segment in our region and remains an integral target market for Sri Lanka’s tourism development. This roadshow is one of many major activities Sri Lanka tourism conducts to ensure that key international travel agents maintain a close awareness and link with Sri Lanka’s tourism industry partners, in order to mutually expand the business opportunities between both, while offering their clients quality tourism experiences. Through such a mission to three key cities in the KSA, our expectations are that travel to Sri Lanka from the KSA will continue to grow and thrive, reinforcing Sri Lanka’s status as a world-class destination for eco-tourism, cultural and family tourism.”

All delegates participating in the Sri Lanka Tourism roadshow will continue their promotional efforts during Jeddah International Travel and Tourism Exhibition, which takes place from February 28 until March 2 at Jeddah Hilton Hotel.