Sri Lanka Tourism Promotion Bureau’s ATM press conference deemed successful

Sri Lanka Tourism Promotion Bureau


Sri Lanka Tourism Promotion Bureau held a successful press conference during the recently concluded Arabian Travel Market (ATM).

The press conference was attended by Sri Lankan Minister of Tourism, Hon. John Amaratunga; Sri Lankan Consul General – Dubai and Northern Emirates, HE Charitha Yattagoda; managing director, Sri Lanka Tourism Promotion Bureau, Sutheash Balasubramaniam; and members of the GCC media.

2021-06 Hermes Airports

Hon. Amaratunga stated: “Sri Lanka has much to offer visitors from the region with our distinctive, adventure-packed, eco-friendly, family-focused experiences and offerings, as well as our rich nature, heritage and culture, year-round schedule of festivals and special events, numerous parks and eco-centres, luxury resorts and wellness centres, and romantic settings for honeymooners and couples.
“Our mission has done much to put Sri Lanka on the map and in the hearts and minds of Middle East-based travel partners, and in combination with future promotions planned for the country and the region, I’m confident we will see many more visitors from the region making Sri Lanka their next holiday destination of choice in the coming months,” he added.

Also speaking at the press conference was Balasubramaniam: “The Middle East continues to be one of the fastest growing source market for Sri Lanka. We believe that the potential of the Middle Eastern travel market is yet to realise in terms of attracting longer stay and higher spending travellers.

“It is our fervent hope to make Sri Lanka the most preferred destination in Asia for Middle Eastern travellers. Sri Lanka offers travellers an array of diverse product offerings and experience spread across the small island and caters to all ages,” he concluded.