Starwood signs agreement for Aloft Dubai, The Palm

Starwood Hotels & Resorts Worldwide

Starwood Hotels & Resorts Worldwide has inked an agreement with Rashid Al Abbar for a brand new Aloft property on Dubai’s Palm Jumeirah, which is expected to open in 2017.

“We are delighted to work with Mr. Rashid Al Abbar to debut our tech-forward Aloft experience to the Palm Jumeirah and bring the brand’s passion for live music, vibrant design and innovation to this exciting development,” said president, Starwood Hotels & Hotels Europe, Africa and Middle East, Michael Wale.

“The UAE remains our strongest growth market in the Middle East, and this deal reinforces the demand for mid-market hotel development in the region.”

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Aloft Dubai, The Palm is set to boast 192 guest rooms, including 10 suites, with plush platform beds, spacious walk-in showers and complimentary Bliss amenities.
The resort will additionally offer visitors access to a 500m stretch of beach, complete with sun beds and a gazebo.

F&B outlets will include the brand’s signature W XYZ Bar, a public space where guests can mingle over good music; re:fuel by Aloft, the ‘grab and go’ 24-hour eatery; an all-day dining outlet; and a speciality restaurant.

Adding to this, facilities include re:charge, the fully equipped fitness centre; an outdoor Splash pool; and more than 100m2 of creative space including four meeting rooms equipped with the latest audio-visual technology.

For the tech-savvy visitor, the hotel will also feature SPG Keyless – Starwood’s industry-first keyless entry system that enables guests to use their smartphone or Apple watch as a room key—and fast and free WiFi.

Senior vice president acquisitions and development, Starwood Hotels & Resorts Africa & Middle East, Neil George stated: “Aloft hotels continues to gain momentum around the world and is expected to quadruple its portfolio in the Middle East by 2019. The signing of Aloft Dubai, The Palm marks a milestone for the brand as its first resort-style property in the Middle East in one of the world’s most iconic destinations, The Palm Jumeirah.”