Starwood signs for Element Dubai Al Sufouh


Starwood Hotels & Resorts Worldwide recently inked an agreement with La Vender Real Estate for the fourth Element hotel in Dubai, which is slated to inaugurate in 2019.

Set to be the perfect option for the tech-savvy and environmentally conscious traveller, Element Dubai Al Sufouh will offer both business and leisure guests 330 light-filled studios and one-bedroom suites, each of which will comprise of modular furniture, fully-equipped kitchens, the signature bed and spa-inspired bathrooms.

Facilities will include a variety of F&B options, a state-of-the-art 24-hour fitness centre, two swimming pools and a spa.  The hotel will offer fast and free WiFi, meeting space with modular furnishings, a flexible layout, state-of-the-art technology and a fully equipped business centre.

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Senior vice president, regional director, Starwood Hotels & Resorts Middle East, Guido de Wilde remarked on the news: “We are delighted to sign a new Element hotel with La Vender Real Estate and further strengthen the brand’s pipeline in the UAE. Element Al Sufouh will present business and leisure travellers in the UAE with an appealing option for short and long stays by offering an energising environment, great design and everything guests need for smart, sustainable living.”

Meanwhile, executive director, La Vender Real Estate, Badr Khalid Mohammed Al Mulla noted: “Starwood is the leading hotel operator in Dubai and we look forward to working together to open Element Al Sufouh.  We wanted to build a long-stay project in Al Sufouh and we feel the positioning of the Element brand is the perfect fit for this development.”

Element Al Sufouh will stand in the Al Sufouh area, in close proximity to Sheikh Zayed Road and the Mall of the Emirates.

Starwood’s Element brand grants travellers a fresh interpretation of the traditional hotel experience with natural light, modern design, healthy options and eco-minded sensibilities.