Studio M Arabian Plaza Hotel & Hotel Apartments recently entered into a partnership with DGrade, a Dubai-based eco-clothing company, for a new environmental campaign entitled ‘Simply Bottles’.
The campaign joins forces with companies and institutions, such as schools, hotels, and organisations, to increase the recycling rates of PET plastic water bottles. Launched in time for World Environment Day, the initiative focuses on creating a sustainable way to recycle waste into everyday products, such as high-quality shirts and bags.
General manager, Studio M Arabian Plaza Hotel & Hotel Apartments, Ursula Chidiac elaborated: “Environmental sustainability is vital in the operations of the hotel. Beyond delivering high-standard hospitality service, we strive to be good stewards of the environment in the way we operate and serve.
“We are honored to tie up with DGrade, a company that advocates our cause to fight climate change and specialises in turning PET plastic bottles into quality products. Their process of turning plastic bottles into high-quality textiles is truly innovative and sustainable,” she concluded.
The recycling process begins with collecting plastic bottles from the hotel, then washing, flaking and melting the plastic to produce short fibres. These fibres are then spun into recycled yarn and woven – just like a conventional fabric – to make environmentally-friendly clothing.
In addition to reducing plastic to landfill, DGrade’s manufacturing process also uses 20 per cent less water, 50 per cent less energy and produces 55 per cent fewer carbon emissions compared to conventional polyester yarn manufacturing.
Founder, DGrade, Kris Barber spoke on the collaboration: “It’s only through working together with organisations like Studio M Arabian Plaza that spread awareness for recycling and the Simply Bottles initiative that we can reduce plastic to landfill. Their commitment to recycling water bottles and working with the local community to increase recycling rates is extremely valuable and plays an important role in supporting sustainability in the UAE. In turn, DGrade will ensure that all the PET plastic collected via the initiative is recycled at our plant in Dubai South, providing consumers with the confidence that their plastic is truly being recycled locally in the UAE.”
The UAE produces more than 2.75 billion plastic water bottles per year and 94 per cent of the recyclable plastic goes to the landfills, which causes major environmental damage and can also cause harm to animals and marine life when not recycled or disposed of properly. It takes only 10 plastic bottles to create one shirt.