During this year’s recently concluded Arabian Travel Market (ATM), India’s Maharashtra Tourism Development Corporation (MTDC) formalised a number of Letter of Intent (LOI) agreements with leading hotel chains, tourism entities and potential investors, including BlueBay Hotels, Flora Hospitality, Eram Group and ITL Group’s offices in the UAE, Oman Kuwait and the KSA.
These agreements form part of MTDC’s mission to promote the State of Maharashtra as a hub for medical tourism, but also wellness, culture, experiential travel and heritage tourism.
Secretary for Tourism, Government of Maharashtra, V. K. Gautam declared: “Maharashtra has many large scale natural landscapes which have huge tourism potential. At ATM, our objective [was] to understand and adapt the best practices of some of the leading tourist locations. We are happy with the tremendous response on our maiden participation at ATM and were able to identify potential partners from this region. With our objective to design the roadmap in partnership with the members of the eco-system of travel and medical tourism, we were successful in taking some of these discussions forward and signed collaboration agreements with established names in the travel and hospitality space.”
Also reflecting on the fruitful exhibition was managing director, MTDC, Vijay Waghmare: “ATM 2018 was our first step towards creating a sustained campaign for promotion and establishment of Maharashtra to a wider international audience. Our participation was a huge success as we achieved our objectives of creating visibility and it has paved a way towards creating a roadmap for the State. We are looking forward to the next steps discussed with the partners and we are expecting some advancements in our mission for the State of Maharashtra by the next edition of ATM.”
Maharashtra has recently witnessed a growing number of tourists looking for medical and wellness services. The destination is home to top notch healthcare and wellness facilities, highly qualified doctors and world-class infrastructure.