SureStay Hotel Group is celebrating its entrance into the Asian market, bringing affordable quality accommodation to the region.
SureStay Plus Hotel by Best Western Sukhumvit 2, located in Bangkok’s bustling centre, comprises 85 contemporary rooms.
“We are delighted to unveil SureStay Plus Hotel by Best Western Sukhumvit 2, an exciting new hotel that will redefine the premium economy hotel sector,” enthused managing director of international operations – Asia, Best Western Hotels & Resorts, Olivier Berrivin.
“Bangkok has a long and strong history of providing affordable accommodation. By combining the ease and affordability of economy hotels with the international standards of a global chain, SureStay Hotel Group is sure to appeal to business and leisure travellers alike.”
SureStay Hotel Group, which made its debut in late 2016, forms part of Best Western’s strategy to delve into untapped economy and lower-midscale sectors of the industry. The brand also provides hotel owners with the opportunity to harness Best Western’s vast global network, in terms of sales, distribution, technology and support.
The SureStay Group is made up of three tiers: the classic economy SureStay Hotel, premium economy SureStay Plus Hotel and lower-midscale SureStay Collection.