Swiss-Belhotel International eyeing Thailand’s potential

Swiss-Belhotel International

Hong Kong-based Swiss-Belhotel International is gearing up for its debut in Thailand.

The hospitality expert’s portfolio currently comprises 145 hotels and resorts in 22 countries, either operating or in the pipeline. This includes properties in five of the 10 ASEAN member states: Cambodia, Indonesia, Malaysia, the Philippines and Vietnam.

Swiss-Belhotel’s Southeast Asian development will now include the launch of its first hotels in Thailand. The company is in advanced negotiations with its partners for four new hotels in Bangkok, Chiang Mai and Pattaya, with other established and emerging locations to be considered in future.

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Chairman and president, Swiss-Belhotel International, Gavin M. Faull said: “Thailand is a truly amazing country, with so many breath-taking sights and iconic landmarks to discover. This makes it the next logical step in our growth strategy.

“We already have strong brand recognition in Southeast Asia, largely thanks to our extensive presence in Indonesia, which gives us the perfect platform from which to expand across the region. We look forward to introducing Thai and international guests to our warm, world-class hospitality in the Land of Smiles,” he added.

By end of 2020, Swiss-Belhotel International aims to boost its global portfolio to 250 properties comprising approximately 25,000 keys.