Swiss-Belhotel International is finalising preparations for its participation at this year’s edition of the Arabian Travel Market (ATM), taking place from April 22-25.
The company’s team, headed by chairman and president, Gavin M. Faull, has a number of strategic global and regional announcements lined up for the show.
“This year marks the 25th anniversary of ATM, which is the leading travel and tourism trade exhibition in the Middle East, and we feel privileged to be part of it,” declared senior vice president, operations and development, Middle East, Africa and India, Swiss-Belhotel International, Laurent A. Voivenel.
“With six new hotels opening in quick succession across the GCC over the next few months, it is also a very significant year for us at Swiss-Belhotel International. In addition, we are in advanced negotiation of some fabulous new projects in various other parts of the region that will be announced during ATM. Joining us on the occasion will be our key associates, owners and partners.”
With 16 new hotels, featuring more than 2,600 rooms in 12 cities, Swiss-Belhotel International currently has an extremely strong development pipeline in the Middle East and Africa.
Voivenel concluded: “We are delighted to expand our footprint in the region adding exciting new destinations as we continue to deliver consistent growth and brand excellence for our hotel owners and guests. We are well positioned to take advantage of the growing demand for quality hotels in the region and are eager to capitalise on the various opportunities.”