Swiss-Belhotel International now operating 10,000 rooms in Indonesia

Swiss-Belhotel International

Swiss-Belhotel International has marked a major milestone of 10,000 rooms in Indonesia.

The largest country in Southeast Asia, Indonesia represents a key market for the hospitality expert, having launched a number of hotels in the country this summer. The 104-room Swiss-Belinn Gajah Mada Medan in North Sumatra and the 150-key Swiss-Belhotel Bogor in West Java both welcomed their first guests in May, while the 107-room Swiss-Belhotel Serpong opened in southwest Jakarta on June 1.

This triple launch helped to boost Swiss-Belhotel International’s Indonesian collection to 72 hotels and resorts comprising 10,873 rooms and suites.

IBTM China 2019

“Reaching 10,000 rooms in Indonesia is a huge achievement for our company, and I would like to thank our entire team and our esteemed local partners for making it possible,” enthused chairman and president, Swiss-Belhotel International, Gavin M. Faull. “Indonesia is one of the world’s most exciting markets, with rising affluence and accessibility helping to drive tourism all over the archipelago. We look forward to unveiling even more exceptional Indonesian hotels in future, as we continue to expand our presence nationwide.”

Since arriving in Indonesia over 25 years ago, Swiss-Belhotel International has built an impressive portfolio of hotels and resorts across the country, from vibrant first tier cities to emerging second and third tier destinations. The company’s diverse collection now encompasses 11 Indonesian islands, stretching from Sumatra in the West to Papua in the East.

The portfolio also covers a wide range of products, from five-star Grand Swiss Belhotel and Grand Swiss Belresort to the classic three- and four-star Swiss-Belhotel, Swiss-Belresort and Swiss-Belboutique, extended-stay Swiss Belresidences and Swiss-Belsuites, three-star Swiss-Belinn and two-star Swiss-Belexpress. The company is also rolling out its contemporary budget brand, Zest Hotels, in a series of Indonesian destinations.

Senior vice president of operations and development – Indonesia, Malaysia and Cambodia, Swiss-Belhotel International, Emmanuel Guillard stated: “From Jakarta to Jayapura, Bali to Batam, Medan to Manado, Swiss-Belhotel International’s Indonesian inventory now reaches every corner of the country. As Indonesia continues to emerge on to the international stage, our mission is to provide high-quality accommodation and graceful hospitality in every part of this exquisite archipelago.”

The next phase of Swiss-Belhotel International’s Indonesian expansion is already in underway, as the company moves forward with plans to open the 227-room Swiss-Belhotel Darmo Surabaya late this year and the 252-room Swiss-Belhotel Solo early 2020.