In gear for ATM 2016, Swiss-Belhotel International will be announcing a pipeline of openings in the Middle East at the show.
The company plans to inaugurate two properties in Riyadh and one property in Makkah this year. Looking ahead to next year, the group has further openings in the pipeline, with a five-star hotel to open in Bahrain and a four-star property planned for Al Khobar, Saudi Arabia.
The group also recently opened its first hotel in Europe, the Swiss-Belhotel Varna in Bulgaria.
Present at the show to represent the company will be chairman and president, Swiss-Belhotel International, Gavin Faull; senior vice president of IT and e-Commerce, Swiss-Belhotel International, Matthew Faull; and vice president – operations and development –Middle East, Swiss-Belhotel International, Noel Massoud.
Throughout the duration of the exhibition, the group’s stand will shed light on its Middle East properties in Sharjah, Bahrain, Kuwait, Qatar, Saudi Arabia and Turkey.
Massoud remarked: “We are delighted to be attending ATM 2016. We will be showcasing our existing global properties, including our first European property in Bulgaria, as well as announcing additions to our portfolio in the Middle East.
“It is the eighth time we have attended this event so we will look forward to meeting familiar faces as well as making new friends among the travel trade professionals and potential owners and investors who will be present at the show.”
Swiss-Belhotel International’s stand will be at HC 300 in Sheikh Saeed Arena Hall.