Swiss-Belhotel International has revealed plans to make its debut in Thailand, as the company’s impressive expansion plans continue to gather momentum.
The Hong Kong-based hospitality company currently boasts a collection of 145 hotels and resorts in 22 countries, either operating or in the pipeline. This includes properties in five of the ten ASEAN member states: Cambodia, Indonesia, Malaysia, the Philippines and Vietnam.
The group’s Southeast Asian development will now accelerate with the launch of its first projects in Thailand, the region’s most popular tourism destination. Swiss-Belhotel International is currently in advanced negotiations with its partners for four new hotels in three key cities – Bangkok, Chiang Mai and Pattaya.
“Thailand is a truly amazing country, with so many breath-taking sights and iconic landmarks to discover,” enthused chairman and president, Swiss-Belhotel International, Gavin M. Faull. “This makes it the next logical step in our growth strategy. We already have strong brand recognition in Southeast Asia, largely thanks to our extensive presence in Indonesia, which gives us the perfect platform from which to expand across the region. We look forward to introducing Thai and international guests to our warm, world-class hospitality.”
By end of 2020, Swiss-Belhotel International expects to boost its global portfolio to 250 properties comprising approximately 25,000 rooms.