Swiss-Belhotel International is set to showcase its robust portfolio of existing and upcoming properties at this year’s Arabian Travel Market (ATM).
The brand currently has seven new hotels lined up for opening in 2019, senior vice president, operations and development – Middle East, Africa and India, Swiss-Belhotel International, Laurent A. Voivenel confirmed: “We are expanding quite aggressively in the GCC. 2019 holds immense strategic significance for us as we enter new destinations with new brands. For the first time in the region, we have introduced brands such as Grand Swiss-Belresort, Swiss-Belsuites, Swiss-Belboutique and Swiss-Belinn.
“These developments are aimed at diversifying our offering in the region, while meeting the growing demand for quality accommodation at affordable rates. We look forward to keeping our momentum going with a strong participation in ATM 2019, where we will be showcasing our portfolio of existing and upcoming hotels,” he added.