Swiss-Belhotel International to introduce four new brands in the Middle East

Swiss-Belhotel International

Swiss-Belhotel International is set to roll out a number of hospitality brands across the Middle East over the coming months.

For the first time, the region will welcome Grand Swiss-Belresort (Bahrain), Swiss-Belsuites (Bahrain), Swiss-Belboutique (Kuwait) and Swiss-Belinn (Oman and Qatar).

On the momentous development, senior vice president, operations and development – Middle East, Africa and India, Swiss-Belhotel International, Laurent A. Voivenel stated: “We are very excited to introduce this year four new brands in the Middle East region from our unique and diversified portfolio of 14 brands, giving greater choice to our guests. This creates a tremendous opportunity for growth, as we expand our brand portfolio in the market, offering more options to both owners and travellers in more destinations.
“Our aim is to position Swiss-Belhotel International as the best alternative to blue chip companies in the market offering superior returns, unbeatable value and unforgettable experiences. Passion and Professionalism are the core of our brand culture,” he concluded.

IBTM China 2019

Grand Swiss-Belresort represents a distinctive luxury brand, which features premium amenities and services, while Swiss-Belboutique is a stylishly designed upscale urban lifestyle brand in the four-star category, offering guests a personalised experience in contemporary and intimate settings. Similarly, Swiss-Belsuites is primarily designed for long-stay guests and families who desire additional space. It offers stylishly furnished, thoughtful spaces for both working and living.

Finally, Swiss-Belinn is a brand positioned in three-star category and has been created around the core concept of fewer frills in trendy surroundings, with a focus on amenities and services that guests actually want at an affordable price. The hallmarks of this brand are accessibility and connectivity for smart and technology savvy travellers on the go.

Swiss-Belhotel International has announced the opening of seven hotels this year in the MENA region, which are already in their pre-opening stages, with Swiss-Belboutique Bneid Al Gar and Swiss-Belinn Doha opening in Q2 of 2019, followed by Swiss-Belsuites Admiral Juffair Bahrain and Swiss-Belinn Airport Muscat opening in Q3 of 2019. Three others, namely Swiss-Belhotel Al Aziziyah Makkah, Grand Swiss-Belresort Seef, Bahrain and Swiss-Belresidences Al Sharq, will be ready for opening in Q4 of 2019.