Abu Dhabi Tourism & Culture Authority (TCA Abu Dhabi) has revealed Rowad Al Seyaha, a new initiative that is set to launch imminently and has been designed to offer Emirati entrepreneurs, both experienced and aspiring, the chance to develop their ideas for potential business start-ups.
The initiative is a competition open to UAE nationals to develop ideas on Abu Dhabi’s tourism sector. The only parameters for the competition are that the idea needs to be a brand new leisure project concept, should have a global appeal to attract locals as well as tourists, and be applicable to one or both of either The Corniche (zone 1) and/or Eastern Mangrove (zone 6).
The initiative presents itself as a first of its kind in the capital for the leisure market, and the competition, which focuses on developing creative leisure business ideas in Abu Dhabi, has gained support from a number of government entities including The Khalifa Fund, Abu Dhabi Municipality, Department of Economic Development and the Environment Agency Abu Dhabi – who will be offering guidance to the winning projects.
The four stage competition begins with a free one day workshop, taking place on December 14 at the St. Regis Abu Dhabi, which encompasses a Q&A session with senior government officials and group workshops, where participants will be given advice on how to think creatively and develop their business ideas. Judges will shortlist the most outstanding project ideas to progress to the next stage.
Over the following six weeks, the shortlisted participants will have the chance to take part in a complimentary coaching programme where they will develop their project idea into a tangible product, and submit their final business plans by January 25, 2016. A ans by Monday 25 January 2016 panel of expert judges will review all submitted business plans and the best ideas will be selected to present to the panel as finalists on February 2 with the winner(s) being announced in the middle of February.
“This initiative has been launched to help our home grown entrepreneurs develop their ideas into successful business ventures to enhance the visitor experience in Abu Dhabi and benefit the emirate. Entrants will receive sound business advice and knowledge from industry experts and have the chance to present their idea before key market players,” said acting executive director, tourism, TCA Abu Dhabi, Sultan Al Dhaheri.
“Khalifa Fund works to spread the culture of entrepreneurship and encourage the Emirati youths to start up their own businesses. The Fund is keen to prepare the appropriate environment for the SMEs growth and development,” remarked director of entrepreneurship development department in Khalifa Fund for Enterprise Development, Mouza Obaid Al Naseri.