The Landmark London: An iconic destination

The Landmark London

TTG uncovers the latest updates of the world-renowned The Landmark London with its general manager, Andrew Batchelor. 

 

TTG: What makes your hotel an appealing destination for travellers from the MENA region?
Our hotel is one of the oldest railway hotels in London, which has remained an icon of quintessential and elegant London charm since its debut 120 years ago.
Opening as the Great Central Hotel on the July 1, 1899, it was the first of its kind in London to showcase such opulence and luxury, and so is rich in history – which we like to showcase.
Our magnificent five-star Grande Dame hotel offers guests an oasis of luxury and serenity in the heart of the capital like no other – most significantly, through our iconic and soaring eight-storey-high glass Atrium that has been at the centre of the hotel since its opening.
We also offer some of the largest and most spacious rooms in the capital, along with a spa which boasts an extensive health club, four treatment rooms and a 15-metre chlorine-free indoor pool.
Located in the fashionable Marylebone neighbourhood, we have many fascinating places to explore right on the doorstep. Some of the city’s most famous attractions are just moments away, including Madame Tussauds, ZSL London Zoo and the fictional home of Detective Sherlock Holmes on Baker Street, making it the perfect family location.
We provide an experience of quintessential Britain, which appeals to many foreign travellers, and something we know the Middle Eastern market likes.

TTG: Are there any initiatives/developments in place to boost tourism to your destination by your business?
We have hosted a wealth of guests and events [at our hotel], including our opening ceremony, which was attended by members of the Royal Family, and the M19 debriefing of legendary British Lieutenant Airey Neave.
We are constantly thinking of ways to attract new markets to the hotel and have introduced a number of various developments to help achieve this. For example, we are currently the first and only hotel in London to accept WeChat Pay, in addition to accepting UnionPay – the most commonly held payment solution in China helping target the China market. We also have Mandarin speaking staff across the property, we have tweaked our WiFi for the high cellphone usage of Chinese guests and offer a bespoke Chinese breakfast including Dim Sum, congee, salted duck egg, youtiao and condiments.

IBTM China 2019

TTG: What major travel trends have you picked up on over the last year?
We have picked up on a number of travel trends in London over the last year, including ‘Instagramability’– the hotel overall is incredibly photogenic, most notably seen through the iconic and soaring eighth-storey-high glass Atrium that has been at the centre of the hotel since its opening. Many of our unique food and drink offerings also tap into recent trends, such as our Sunday Champagne Brunch, which includes a lavish buffet, live music and limitless Champagne in the Garden Terrace and one of England’s finest traditional Afternoon Teas in the Winter Garden Restaurant, both served in unique environments.
The currency exchange between the Pound and the Euro has made London a more affordable destination to visit, meaning we have guests from across the world. Each market has its own demands, whereby we offer attractive facilities tailored to them.

TTG: Finally, what is your business’ latest news and developments?
We have recently completed a two-and-a-half-year refurbishment of our bedrooms as part of the our 120th anniversary this year. We decided to refurbish the hotel rooms and some of the public areas in order to enhance the guest experience. Staying true to the hotel’s historical roots, the fine adjustments maintain the unique identify that is key to The Landmark London brand, such as utilising an elegant colour palette, renovating old limestone floors, rejuvenating the stone and oak panelling in the main lobby and repainting the two main ballrooms in order to preserve the 1900 ornate architecture and reflect the hotel’s timelessness.