The S Hotel Al Barsha to unveil family-friendly packages at ATM 2019

The S Hotel Al Barsha

During this year’s edition of the Arabian Travel Market in Dubai, The S Hotel Al Barsha will be shedding light on its family-friendly packages that are suitable for GCC travellers and international guests, at stand at ME3110.

General manager, The S Hotel Al Barsha, Shailesh Grover declared: “The fast-growing halal tourism segment boosts the global travel industry. Muslim travellers from different countries are looking for travel experiences that cater to their specific needs and wants and this is driving the sector’s phenomenal growth. Muslim spend on travel will grow to $274 billion by 2023, up from $177 billion in 2017, according to the State of the Islamic Economy Report 2018/2019. This positively impacts our strategy, which is well-aligned to cater to this market. Our first S Hotel in the Middle East, The S Hotel Al Barsha, is positioned to cater to the demands of Muslim and non-Muslim travelers from GCC and global markets.”

The four-star property, which is a family-friendly hotel, has designed new family stay packages with quality experiences that are sure to bring the whole family closer together.


Grover elaborated: “They can explore an exciting array of nearby must-see attractions, such as getting closer to nature at the Dubai Miracle Garden and the Dubai Butterfly Garden, have an adrenaline-packed adventure at the nearby Dubai Autodrome for car-racing enthusiasts, or retail shopping for moms and daughters at the Mall of the Emirates (MOE). We have a free shuttle bus service to and from the Mall of the Emirates.”

The new package presents guests with the opportunity to completely relax and make the most of an exclusive two-night stay, inclusive of complimentary daily breakfast.

“Families with young millennials who are extremely tech-savvy and who are equipped with so much information in real time are also another segment we are closely looking into,” said Grover. He explained that the hotel is making sure that it is competitively priced, as this generation values this factor when booking their next trip.

“We are offering quality packages that include stylish and modern amenities, world-class accommodation with fresh halal food options at a good price, to ensure that we stay current and relevant to our guests, which all hail from the GCC & Middle East, Southeast Asia, Far East Asia, Europe and Latin America,” he added.

The S Hotel Al Barsha boasts 246 spacious rooms, including 12 chic suites, three restaurants, a temperature-controlled outdoor swimming pool, a first-class spa and wellness centre and a banqueting space that can accommodate 150 guests.