Theme park developments hold great potential for UAE

In a recently released a report for The Leisure Show Dubai 2015, Euromonitor International has forecasted that UAE theme park revenues will jump by an impressive 78 per cent from $470 million in 2015 to $837 million in 2019, due to pipeline developments.

The UAE currently has five theme parks under development including three parks within the major Dubai Parks and Resorts development: motiongate Dubai, Bollywood Parks Dubai and LEGOLAND Dubai (2016); IMG Worlds of Adventure (2016); and Warner Bros. (2018) on Abu Dhabi’s Yas Island.

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At The Leisure Show Dubai 2015 in September, PwC Middle East will discuss ‘UAE’s transformation into a world-class leisure and entertainment destination’ as part of the MEGA Trends panel at the Vision Conference.

Middle East hospitality and leisure leader, PwC, Philip Shepherd commented: “Globally, theme parks in Europe, the Far East and the USA, Orlando in particular, dominate the market. However, theme parks in the UAE have the potential to see over 18 million visits by 2021, versus Hong Kong’s 15 million, where venues including Ocean Park and Hong Kong Disneyland and have previously dominated top theme parks in the world lists. With its central global location, and excellent hospitality facilities, we predict the UAE has the potential to become a serious rival to theme park world leader Orlando by 2021.”

PwC has predicted that theme park success in the UAE will depend on collaborative working between hotels and attractions.

Also speaking at the Leisure Show Dubai 2015 will be managing director, Team Leisure, Phil Taylor, who will discuss ‘Dubai theme parks: boom or bust?’ at the Vision Conference.

Taylor remarked: “The region is also experiencing the construction of three major museums and two safari parks alongside the record-breaking Meydan One mega-project in Dubai reported to be constructing the world’s longest indoor ski slope, and a host of other world-class attractions by 2020. This is arguably the most leisure development currently underway in one location in the world and is a huge undertaking. But if anywhere in the world has the resources, vision and power to pull it off, I believe it is the UAE.”

The Vision Conference 2015 will also comprise of a ‘MEGA Projects – An inside View’ session which will explore three key UAE developments: Al Marjan Island, Ras Al Khaimah (Ras Al Khaimah Tourism Development Authority), the Paramount Hotel Dubai (Paramount Hotels & Resorts) and ME Dubai Hotel (Melia Hotels International).

Group event director, dmg events hospitality and leisure portfolio (organisers of The Leisure Show), Christine Davidson noted: “The Leisure Show Dubai 2015 has various on the floor demonstrations, features and knowledge theatres, really reflecting the increased activity in the sector. The varied product range showcased this year includes bowling alleys (Switch Bowling); entertainment and adventure playground equipment (HPS Middle East and AlQaisar); pool tables and accessories (Interpool); golf simulators (X Golf); pools, spas and saunas (Aqua Middle East); and much more.”

The Vision Conference takes place from September 28-30 2015 at the Dubai World Trade Centre, as part of The Hotel Show and The Leisure Show.