TIME Hotels has acquired the Dubai Chamber of Commerce & Industry (Dubai Chamber) CSR Label Award for H1 2020 for the sixth consecutive year.
The UAE-based hospitality expert was recognised for initiatives such as its ‘Sanitised & Ready’ campaign, which includes a range of new intensified cleaning measures and sanitisation procedures. The improved protocol includes detailed infection control which focuses on the disinfection of all hotel transportation, reception areas, elevators, public rest rooms and guestrooms, as well as all F&B outlets and kitchens.
Adding to this, special initiatives were introduced to boost morale and promote positive wellbeing among staff members, allowing them to catch up on e-learning modules and encouraging them to broaden their existing skill sets with a range of employee engagement activities.
Corporate director of quality and business excellence, TIME Hotels, Eddie Ignatius commented: “We were applauded by Dubai Chamber’s Centre for Responsible Business for our initiatives and commitment to encouraging and developing CSR plans and activities. To be recognised for the sixth year in a row, not only underscores that commitment to our social responsibilities it also highlights our consistency.”
CEO, TIME Hotels, Mohamed Awadalla noted: “Boosting staff morale is essential during these challenging times and as a result we’re working hard to ensure that we cultivate a warm and constructive working environment, conducive to positive mental health. The current crisis will pass, and I want our staff to be fully motivated when all of the travel and social restrictions have been lifted.”
Introduced in 2010 to reward corporate commitment to Corporate Social Responsibility initiatives, the CSR Label is awarded based on performance scores across seven different categories including human resources (training, development, welfare, Emiratisation), client relations, business development, procurement, environment, health and safety, innovation and community. Dubai Chamber also measures the resulting impact in four key areas, including workplace, marketplace, community and environmental.
Chairman, Dubai Chamber, HE Majid Saif Al Ghurair explained: “The benefits of participating in the Dubai Chamber CSR Label initiative are far-reaching and go well beyond the recognition as the framework is designed to help companies evaluate their social and environmental impact and CSR practices, and identify key strengths, as well as areas where they can improve and enhance competitiveness.”