TIME Hotels first hospitality group to adopt Neorcha App

TIME Hotels

UAE-based TIME Hotels has joined forces with leading hospitality solutions provider and Software as a Service (SaaS) company, Neorcha, to launch its new performance-based App in the Middle East.

In response to the rapidly growing demand for mobile, contactless self services in the hospitality industry, Neorcha introduced its new performance-based App in June 2020, powered by Amazon Web Services (AWS) and featuring a wide range of services from free basic features to premium services including online check-in and check-out, QR code and mobile room keys, room controls as well as restaurant and spa bookings and integration capabilities with hotel loyalty schemes.

TIME Hotels is the first hotel group to introduce the new Neorcha App across its property portfolio. The deployment of additional mobile and contactless guest services is aligned with the group’s ‘Sanitised & Ready’ protocol, launched in partnership with global leading hygiene solutions provider Diversey, to embrace the new normal as the hotels welcome guests after COVID-19 restrictions were eased over the summer.

IMEX Frankfurt 2020

Founder and managing director, Neorcha, Rogerl El Khoury said: “We are delighted to welcome TIME Hotels as the first hospitality group to implement our new performance-based App, enabling its hotels to provide seamless and contactless self services to its guests as part of the group’s commitment to offer the highest safety standards.”

By booking directly through the App, guests will benefit from preferred rates at TIME Hotels through the full integration with the company’s CRS. Guests will be able to manage their booking, receive notifications for special offers, explore the hotel’s facilities and services ahead of their stay, and check in online on their own mobile phone allowing for contactless arrival at the hotel. Once in-house, guests can access the hotel’s digital service directory and restaurant menus through the App, allowing for seamless and contactless service during their stay.

“The implementation of innovative technology is crucial to our recovery post-COVID-19, and our future growth within the tourism industry,” corporate director of information technology, TIME Hotels, Joseph Fayad commented. “As pioneers of the tourism industry, we want to be early adopters of new technology. The partnership with Neorcha helps us achieve this and underscores our commitment to our guests by ensuring seamless interactions at every step of the customer journey.”

As part of the second phase of the project, planned for roll-out early next year, mobile check-in at TIME Hotels will be further automated and guests will have the option to use a mobile room key to access their room and opt to use the express check-out from their own smartphone.