TIME Hotels introduces new central reservations office in Cairo

TIME Hotels

UAE-based TIME Hotels has launched a brand-new central reservations office in Cairo, Egypt.

The new facility will manage the room inventories for all hotels and will coordinate and manage all reservations. It will additionally provide up-to-date rates and availability for various distribution channels, including TIME Hotels’ online booking engine, its global distribution system and online travel agents.

The new central reservations office, which will be strongly supported by the existing TIME Hotels – Egypt Office, will ensure the efficient use of resources and funds, while providing better operational support across the MENA region.

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CEO, TIME Hotels, Mohamed Awadalla commented on the development: “The UAE remains a core market for us, however opening our new central reservations office in Cairo reflects not only the potential of the Egypt market, but its strategic geographical position, serving the wider MENA market, in particular the Levant and the North African markets.”

Awadalla continued: “With a resurgence in tourists in recent years, Egypt presents new opportunities for TIME Hotels to expand its presence. Expansion is the main driver of our business plan over the next few years, with new openings taking place in Dubai, Sharjah, Saudi Arabia and Egypt, taking our total portfolio to 20 properties by the end of 2020.”

With a busy year ahead, TIME Hotels will be launching its first beach resort in Egypt – TIME Nozha Beach Aqua Park Hotel & Resort. This four-star property will open in Q3 in Ras Sudr, on Egypt’s Red Sea coast, and will comprise 52 rooms and four suites, as well as five castles, 93 villas, 891 chalets and 136 studios.

“This is a very exciting chapter in TIME Hotels’ history as we open TIME Nozha Beach Aqua Park Hotel & Resort, our first beach resort and first property in Egypt,” Awadalla noted. “TIME Hotels has a great deal of experience throughout the Middle East and more importantly an in-depth understanding of how to add value and cross-sell properties, driving-in business in key locations.”

Other 2019 openings include two hotels in Saudi Arabia, one in Dubai and one in Sharjah, which will mark the debut of the TIME Express Hotels brand.

Awadalla concluded: “We have been very strategic with our current pipeline of hotels and residences, identifying and assessing demand within each market, and implementing the most suitable brand from the TIME portfolio to best match local market demand.”