TIME Hotels has entered into a strategic partnership with Plan B Solutions.
Following this new alliance, the hospitality expert will now offer its guests the opportunity to sign up for TIME Elite Club Membership.
The cobranded loyalty programme offers two tiers, the first of which allows would-be members to enroll for free by downloading the eliteclub mobile app and registering. Members can earn two points for every one US dollar spent in any participating TIME hotel, and points can be redeemed through the eliteclub e-commerce platform for gift certificates, retail products or cash vouchers, to be spent at any TIME Hotel.
The second tier, the executive tier of the programme, is priced at $269.50 and offers a plethora of advantages, including unlimited discounts of up to 50 per cent on F&B, free upgrades and up to 20 per cent discounts on rooms; $435.67 worth of complimentary voucher packages, containing free accommodation and breakfast; plus free access to 100 swimming pools and beach resorts for two people at all hotels enrolled in to the eliteclub loyalty scheme.
CEO, TIME Hotels, Mohamed Awadalla commented on the development: “Elite Club is all about adding value to our proposition. Guests can earn points every time they stay or dine with us, which can be saved and redeemed at a later stage. Although we already have a very loyal customer base, we thought this was another way of saying thank you for their continued loyalty.”
Meanwhile, founder and CEO, Plan B Solutions and eliteclub, Elie Younis also noted: “This loyalty programme also allows members to take advantage of considerable discounts and value-led offers, not only from TIME Hotels but from an extensive collection of bars, restaurants and experiences, as well as another 30 branded hotel partners across the globe.”