Oman’s Ministry of Tourism (MoT) has reported a spike in visitors to Dhofar during this year’s ongoing Khareef season.
The Ministry has significantly boosted its efforts to position the Sultanate on the global tourism landscape by promoting the country as a popular international tourist destination. According to recent data, tourist arrivals to the governorate reached 631,582 between June 20 and August 16, 2019. UAE nationals accounted for 7.6 per cent of the total number of tourist arrivals, while tourists from other GCC countries accounted for 9.2 per cent.
Director of promotion and marketing department, Oman Ministry of Tourism, Saleh bin Ali Al Khaifi said: “The Dhofar Governorate is one of the leading and most preferred tourist destinations for visitors from the GCC countries. Its unique nature and cool weather make it a perfect summer destination, apart from many historical attractions and diverse recreational activities.”
He continued: “The concerned entities in the Sultanate organise the Salalah Tourism Festival in the Khareef season to promote the most prominent tourist attractions in the province and create awareness about the most important events and activities offered by the Salalah Tourism Festival. We are keen to organise a series of promotional tours to promote exclusive offers and tourist activities that are specifically designed for visitors seeking to escape the sweltering summer heat experienced in various GCC countries, while also engaging in fun activities.”
The Salalah Tourism Festival is held annually and features a complete schedule of art and culture performances, and folk markets, as well as cooking shows that offer tourists opportunities to enjoy traditional Omani dishes.
This year’s edition of the festival encompassed several exciting events such as the ‘Children’s Theater’, which offered them cultural, artistic and entertaining activities at the Municipal Entertainment Centre. The event was designed to improve general knowledge and develop the skills and experience of young children, while also highlighting their talents and creativity.