Aimed at raising awareness of Thailand as a premiere golf destination, the Tourism Authority of Thailand (TAT), Dubai and Middle East Office has launched its new campaign ‘Amazing Thailand Golf Paradise’ at an event held at Dusit Thani Dubai Pool Deck.
Top Executives from TAT; Thailand Ambassador to the UAE; Thailand Consul General to Dubai; Thai business community and leaders; Local UAE representatives from business community, travel industry and media were all present at the launch party.
As part of the launch of the new campaign, TAT has appointed Pornanong Phatlum, Thailand’s best-known female professional golfer as the brand ambassador for the ‘Amazing Thailand Golf Paradise’ initiative.
Director, TAT Dubai and Middle East Office, Chalermsak Suranant said, “We are promoting the Amazing Thailand Golf Paradise project via the ‘Thainess through Celebs’ campaign not only to push Thailand forward internationally as Asia’s golf paradise, but also as a complete golfing destination for female golfers. We have currently seen the rising popularity of golfing among females, both amateurs and professionals to go tee off on Thailand’s courses.
“At the same time, a number of international golf tournaments have included ladies in the competition. Therefore, TAT has selected Ms. Pornanong, the rising star on the women’s tour, as Thailand’s Golf Brand Ambassador to promote the country as a world-class golf destination for women and to publicise the Amazing Thailand brand and our 2015 Discover Thainess campaign.”
Suranant added: “Golf tourism has long been seen as a niche market. Moreover, Thailand can boast some of the best courses in the world, many designed by well-known golfing names with great value for money and state-of-the-art facilities, attractions underlined by excellent services from professional caddies.”
Meanwhile, for 2016, the Tourism Authority of Thailand (TAT) plans to focus on enhancing visitor expenditure rather than growing visitor numbers by providing value-added products and services, and motivating visitors to stay longer and spend more while ensuring a balance between tourism growth and its social and environmental impact.