On a mission to entice more tourists to Thailand, Tourism Authority of Thailand (TAT) recently inked a strategic, $1 million agreement with Etihad Airways.
Following this new partnership, TAT and the Abu Dhabi-based airline will work together to promote travel to Thailand to priority markets such as the UAE, the UK, France, Germany, Italy, Egypt and Kuwait.
Formalising the new agreement in Bangkok was vice president marketing, Etihad Airways, Tim Burnell and deputy governor, TAT, Tanes Petsuwan.
Petsuwan declared: “Europe has long been a prime market for Thailand. We have also seen an increase in visitors from the Middle East and Africa. The new partnership with Etihad Airways will be a great benefit to both parties – to Thailand in terms of increased visitor numbers and to Etihad Airways in terms of promoting its international network.”
Meanwhile, Burnell added: “Through innovative joint marketing campaigns, we aim to bring hundreds of thousands of first-time and repeat travellers from Europe and the Middle East to Thailand to enjoy this beautiful country and to experience the warm, friendly hospitality for which the Thai people are world-renowned.”
TAT has set a target of 34.5 million international visitors for 2017, generating an $50 billion in international tourism receipts.