With preparation already in full swing, this year’s edition of the World Travel Market (WTM) London, taking place from November 7-9, 2016, will welcome international travel expert, Doug Lansky, who has been confirmed to speak at the event.
Lansky is a tourism development advisor and travel writer with controversial and challenging views on the travel industry, particularly the role of Destination Marketing Organisations (DMOs). He is the author of 10 books, three of which were written for Lonely Planet and three for Rough Guides.
He has previously worked as the travel editor of Scandinavian Airlines’ inflight magazine for three years and, more recently, as the destinations editor and columnist for Skift.
Lansky has also contributed to publications such as National Geographic Traveler, Reader’s Digest, Esquire, Men’s Journal, The Guardian, National Geographic Adventure and Huffington Post.
His keynote presentation will challenge current DMO marketing practices and instead encourage the promotion of individualism, realism and connecting with the true culture of the destination.
“I am delighted to be invited to speak at World Travel Market, the leading global event for the travel industry,” he declared.
“I aim to firstly make DMOs think about their current marketing strategies and then educate and inspire them to improve their practices by making the promotion truly unique to each destination,” Lansky added.
Also commented was senior director, WTM London, Simon Press: “It is great that WTM London can confirm Doug Lansky as one of the keynote speakers for 2016. Doug has fascinating and thought-provoking ideas on the travel industry and in particular how DMOs promote their destinations to entice holidaymakers. He will be a great addition to the new-look three-day WTM London.”