Travelport and Cyprus-based Cobalt Air form alliance

Travelport

Travelport has formalised a brand-new multi-year content agreement with Cyprus-based Cobalt Air.

Following this new alliance, Cobalt Air will benefit from Travelport’s merchandising tool, Travelport Rich Content and Branding.

Cobalt Air offers regular flights to Greece, the UK, Ireland, France, Switzerland, Germany, Russia, Spain, Denmark, Lebanon and the UAE. Under the new partnership with Travelport, the carrier’s full content and inventory will be made available to over 68,000 Travelport-connected agencies for the first time.

Travel Forward 20

With Cobalt Air joining over 260 airlines using Travelport Rich Content and Branding, agencies and travel bookers will benefit from a graphically rich experience when searching for and booking the airline’s branded fares, as well as greater access to its ancillary offers.

Thrilled with the new partnership, chief commercial officer, Cobalt Air, Paul noted: “Working with Travelport will extend the availability of our flight options and better present our value to travel agencies and travel buyers globally. This agreement is an important part of our distribution activity across Europe and the Middle East, and Rich Content and Branding will provide us with a powerful advantage as we widen out the Cobalt Air offering in an aim to bring the world to Cyprus.”

Also commenting was vice president, air commerce, Europe Middle East and Africa, Travelport, Philip Saunders: “We are delighted to welcome Cobalt Air to Travelport’s platform and look forward to supporting its growth objectives. Our Rich Content and Branding solution will help promote the airline’s brand and increase revenue by facilitating upsell of branded fares, ancillaries, and special promotions while continuing to develop Travelport’s position in the Cyprus travel industry.”