Travelport has enhanced its partnership with Gulf Air to include Travelport Rich Content and Branding in the multi-year agreement.
The expanded partnership is a new move in Gulf Air’s rebranding journey. By adopting Travelport Rich Content and Branding, the Bahrain-based carrier will now be able to deliver its compelling brand proposition, which was refreshed in 2018, directly to travel agencies by providing them with a graphically rich experience when searching for and booking its branded fares. Adding to this, the solution will give travel agents greater access to the airline’s ancillary offers, including extra legroom, baggage and more.
Senior manager, revenue management, Gulf Air, Christopher Binnion said: “We are pleased to expand our long-standing partnership with Travelport to the field of rich content retailing. We are proud of our brand and look forward to reaping the benefits of extending its presence directly to travel agents across the world, while improving access to our enticing ancillary offers.”
Also commenting was head of regional air partners, Europe, Middle East and Africa, Travelport, David Gomes: “We’re delighted that Gulf Air is now one of over 275 airlines around the world that use Travelport Rich Content and Branding to deliver a differentiated and compelling brand experience to travel agents. This technology supports retail, marketing and sales capabilities across 68,000 points of sale in 180 countries, which demonstrates its vast appeal and ability to grow revenue.”