Travel commerce platform, Travelport has launched new ancillary products from South African Airways to agents across the world. Travelport’s connected travel agents can now select and purchase South African Airways paid seats and excess bag options in advance, using Travelport Smartpoint, Travelport’s desktop point of sale as well as via Travelport’s Universal API (uAPI) which is available to other travel players, such as online travel agencies.
The airline’s ancillaries are powered by Travelport’s merchandising solution, Rich Content and Branding – technology which enables airlines to control how their fares are visually presented on travel agency screens, bringing them more in line with the airline’s own website experience. Using rich and graphical product descriptions, the solution allows airlines to implement innovative retailing techniques to drive sales of ancillary products as well as deliver tailored offerings to specific travel agencies in targeted geographic regions.
Spokesperson, South African Airways, Tlali Tlali commented: “We are very happy to announce the addition of these services to our agreement with Travelport. This move is a key component of our strategy to continuously innovate and provide customers with greater choice, meeting the increasing demand of travel ‘personalisation’ from the end traveller.”
Senior director air commerce – Middle East and Africa, Travelport, Will Owen-Hughes added: “We are very pleased that South African Airways has expanded its use of our industry leading merchandising technology to include such important ancillary options which can now be booked by our 68,000 travel agency customers across 180 countries worldwide. This move once again demonstrates how Travelport’s merchandising solutions are delivering greater choice and revenue opportunities for both airlines and travel agents.”