Travelport has inked a new multi-year content agreement with Etihad Airways.
The new contract entails the continued use of the company’s leading merchandising tools – Travelport Rich Content and Branding and Travelport Sponsored Flights – as well as its business intelligence solutions for airlines – Travelport Business Intelligence.
Further to this, Etihad Airways has renewed its contract with Travelport Digital to continue to extend their digital reach and deliver innovative mobile services to its customers.
The airline uses Travelport Rich Content and Branding to provide Travelport’s 68,000-connected agencies with a graphically rich experience when searching for and booking its branded fares, as well as greater access to its ancillary offers. The Travelport Sponsored Flights digital media offering is then used by the airline to further promote its flight options through highly targeted advertising solutions.
Meanwhile, Travelport Business Intelligence is used by Etihad Airways to provide its sales, marketing and network planning teams with vital information to respond effectively to industry change, to minimise operating costs and increase profits.
“Travelport is proud to continue its long-standing relationship with Etihad,” commented vice president, air commerce – Europe, Middle East and Africa, Travelport, Philip Saunders. “[This] announcement is another significant endorsement from the Middle East airline industry for the value our technology leadership, intelligence and merchandising capabilities provide. We look forward to continuing our powerful collaboration for many more years to come.”
Etihad Airways’ vice president revenue management, Dieter Westermann, also said: “Travelport’s edge in technological innovation, mobile engagement platforms, merchandising and intelligence helps us ensure we have the right content, promoted to the right audiences, at the right time, in the right way. This provides us with an important competitive edge, which we value greatly – especially in today’s highly competitive environment.”