With its Arabic-speaking users in mind, TripAdvisor has introduced a new Arabic language domain website.
Following the launch, Arabic-speaking travellers now have access to reviews and ratings in their local language, while also allowing them to contribute reviews and opinions of their own.
Vice president display advertising – Europe, Middle East and Africa, Kevin Clapson remarked on the news: “We are continually working to improve the travel planning and booking experience for travellers around the world and today’s launch is an important next step in that process. TripAdvisor is the most visited travel website in the Middle East and Africa, so we are pleased to offer a local language domain for all Arabic speaking travellers who can now benefit from a localised website providing more relevant content to help them find and book a great trip.”
Further highlighting the website’s commitment to the region, TripAdvisor also recently opened an office in Dubai and already works closely with a number of brands in the region such as Emirates, Etihad, Jumeirah, Kerzner, as well as a number of companies in the finance, retail and telecoms sectors.
Clapson commented: “While we have been working with many partners in the region for over five years, until recently this activity was managed out of other regional offices. However, we decided to base a team on the ground to better service the region’s needs as we realized the value we could add to travellers both residing in and coming to the region. The natural next step was to offer a localised domain for those wishing to digest our content in their native language.”