Turkish Airlines recently formalised an extended IT deal with Amadeus to help it deliver personalised offers to travellers across all platforms and devices.
The airline aims to expand its customer reach with a range of new shopping solutions provided by Amadeus’ Offer Suite. These flexible and modular solutions will allow the airline to connect with new market channels and develop a future-proof retail strategy.
Turkish Airlines will be the first airline to adopt Massive Search, a solution that delivers the most relevant and bookable fares to travellers. Massive search capabilities are becoming extremely critical to the entire travel industry as digital infrastructure must swiftly deliver results in the face of rising look to book ratios, which have grown from 10:1 to 1000:1 over the last two decades.
Chief information officer, Turkish Airlines, Ali Serdar Yakut enthused: “These are exciting times at Turkish Airlines. Now, as the sector eyes recovery, we will push the bar when it comes to searching and shopping for our fares, delivering the content our travellers want in a quick and consistent way, no matter the channel.”
Yakut continued: “Istanbul is at the crossroads between Europe and Asia, and our new hub inaugurated last year gives us more capacity to connect to new destinations. The new facility will serve 200 million passengers annually, unlocking momentous opportunity for growth. Amadeus’ trusted technology and solid on-the-ground support will help us reach our ambitions.”
Also commenting was executive vice president, airlines – Middle East, Turkey and Africa, Amadeus, Maher Koubaa: “This partnership with Turkish Airlines is a testament to our simple, agile and open approach that allows our partners to easily integrate our technology within their own IT ecosystem. We look forward to further continue our work with the airline in the field of merchandising as we support the airline’s ambitions to deliver a world-class experience to its travellers.
“We are particularly proud to be part of Turkish Airline’s expansion at a time when Istanbul is reinforcing its position as a major global aviation hub with the addition of new capacity and its third independent runway just completed a few months ago,” Koubaa added.
Whether customers are searching for flights on Turkish Airlines’ own channels, through a metasearch, online travel agency or an online ad, Amadeus’ technology will ensure that end-users get a consistent, accurate and fast response.
The airline has already been utilising the Amadeus Flex Pricer solution and has now signed for the entire Shopping portfolio in the Amadeus Offer Suite, comprised of Flex Pricer Premium; Massive Search; Instant Search; Fare Quote Mini Rules; ATC Reissue, Shopper and Refund.
The suite will enable Turkish Airlines to integrate content via NDC into the airline’s existing infrastructure, catapulting it to distribute content via NDC in the near future.