The UAE Ministry of Economy (MoE) has launched phase one of its ‘Be Happy – Visit UAE’ application, which has been developed to measure the satisfaction of visitors and tourists during their stay in the UAE.
Interactive features within the app allow users to express their satisfaction and happiness depending on their location.
The introduction of ‘Be Happy – Visit UAE’ forms part of the UAE MoE’s featured initiatives for UAE Innovation Week 2016 at the Tourism Innovation and Transformation Forum 2016.
Users of the new application will be granted insight on touristic sites as well as updates on the features, services and purposes of the UAE’s tourism sector. Adding to this, information on accommodation and restaurants as well as the weather and events will also be featured on the app, while live chats and interactive discussions will enable visitors to express their needs and opinions.
Undersecretary, UAE MoE, HE Mohammed Khamis Al Muhairi explained that the launch of the app forms part of the Ministry’s ongoing efforts to integrate innovation into the country’s various vital sectors, particularly tourism, which promotes sustainable growth and competitiveness.
He further noted that such initiatives advance the Ministry’s vision of building a diversified and knowledge-based economy empowered by innovation and new technology.
HE Al Muhairi added that the application marks a significant leap in the development of tourism-related apps in the UAE, offering extensive data related to the satisfaction and happiness of visitors. He said that the tool will provide indicators on the strengths and weaknesses of the touristic services offered in the country, as well as serve as the basis for deriving suggestions and solutions for directing the tourism sector towards a new phase of excellence.
Updates and additional services will be provided on the second phase of the app to be completed by the end of December 2016.