UAE’s Ministry of Economy organises roadshow to capture Indian market

UAE’s Ministry of Economy

Eager to promote the country and all it has to offer, the UAE’s Ministry of Economy recently organised a tourism roadshow that stopped off in three major cities in India.

Taking part in the promotional initiative, which ran under a ‘Visit UAE’ theme, were the country’s tourism departments and authorities, local government entities related to tourism, aviation entities as well as attractions, hotels and tour and travel agencies.

The roadshow, which stopped off in Bangalore and Ahmedabad before concluding in Mumbai, entailed a handful of activities and events that shed light on the UAE as an ideal destination for Indian tourists,

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Highlighting the importance of the event, Advisor to the Minister of Economy for Tourism Affairs, HE Mohammed Khamis Al Mheiri explained that the UAE’s leadership attaches great importance to the development of the tourism sector, which is seen as one of the economic diversification pillars and represents an important step in the move to support the transition to a post-oil economy.

He explained that the Ministry of Economy’s efforts align with the goals of UAE Vision 2021, to position the UAE among the best sustainable tourism destinations in the world.

According to Al Mheiri, India represents one of the UAE’s leading strategic economic partners and the second largest trading partner in 2016.

Not only this; India also represents a vital tourist market. The number of visitors from India rose from 2.3 million visitors in 2016 to approximately 2.6 million in 2017 – a 12.8 per cent growth rate according to data from UAE’s tourism development departments and authorities. Meanwhile, the frequency of UAE visitors to India increased from about 55,800 in 2015 to more than 67,100 in 2016 – a 19 per cent rise, according to the World Tourism Organization.