Uganda Tourism Board: New alliance with AVIAREPS to target GCC travellers

Uganda Tourism Board

Uganda Tourism Board (UTB) has appointed AVIAREPS, a global leader in developing and shaping international tourism demand and spend, as the country’s tourism representative in Bahrain, Kuwait, Oman, Qatar, Saudi Arabia and the UAE.

The representation, which comes into immediate effect, will see AVIAREPS promote Uganda’s tourist attractions to travellers and outbound travel industry professionals located in the GCC, through targeted marketing and public relations activities.

Uganda has long been praised for its abundant wildlife; once-in-a-lifetime experiences, including mountain gorilla and chimp trekking; Nile River cruises; and luxury eco-tourism stays, which differ amongst the four major kingdoms and established chiefdoms that exist in the country.

IMEX Frankfurt 2020

CEO, UTB, Lilly Ajarova spoke on the partnership: “We are excited with the opening of our first representation office in the Middle East with AVIAREPS. We are positive that this partnership will help us to generate greater awareness of Uganda as a travel destination and increase visitor numbers from the Middle East to Uganda.”

She continued: “In addition to being home to reaming mountain gorillas and the source of the Nile River, Uganda offers some of the continent’s most scenic landscapes, diverse wildlife viewing and immersive and diverse cultural experiences. We have also on several occasions been names as the world’s most hospitable people. Travellers form the Middle East will be in for a once in a lifetime experience when they visit Uganda.”

A number of marketing and promotional initiatives will be rolled out within the dedicated markets for the remainder of 2019, including campaigns focused on nature, family adventures, luxury experiences and cultural interaction.