UK’s Rhino car hire company enters UAE market


UK-based car hire company, Rhino, has launched its operations in the Middle East following a strategic agreement with UAE-based TIME Hotels.

Under the agreement, TIME Hotels is now a contracted affiliate of, allowing the hospitality expert to offer ‘live’ car rental bookings through its own website. Real time rates and availability will be visible to the millions of online visitors that log on to TIME Hotels’ website every year.

“We wanted to partner with Rhino, principally because their entire business strategy is built on offering exceptional value-for-money, in a rate sensitive sector, without compromising on operational quality, or customer service. That’s something we believe in very strongly and the bedrock of our own brand,” explained CEO, TIME Hotels, Mohamed Awadalla.

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Goldstein Research analyst forecasts the UAE car rental and leasing market is anticipated to grow at a CAGR of more than nine per cent between 2017-2025, as investments by the new and existing market players in the region is expected to upsurge in coming years. In addition, with the increased number of tourist arrivals year-on-year and the impending Expo 2020, the growth of the car rental & leasing market is forecast to continue unabated.

CEO – Middle East,, Declan McNaughton said: “Given these very encouraging research figures, we are excited about expanding into a dynamic market, with a trusted partner such as TIME Hotels.

“With an ‘on the ground’ presence in Dubai, we are confident that we can build on our global success and confident we can bring the Rhino brand to both domestic and international car rental customers in the UAE and wider Middle East. TIME Hotels’ excellent reach and shared vision will certainly support our mission,” he added.

TIME Hotels currently has 17 properties in operation across the UAE and wider GCC with new additions in Dubai, Sharjah and Saudi Arabia scheduled for this year, as well as extending its presence to Egypt – further supporting TIME Hotels’ strategic business plan to increase its portfolio to 35 properties across the Middle East by the end of 2025.