Gogobot, the go-to place for places to go, recently opened its arms to Krista Canfield, who is to serve as its new vice president of communications.
In her new position, Canfield is to take responsibility for overseeing the company’s media relations, corporate communications and influencer programmes. She will focus on increasing awareness of Gogobot as well as pushing the company to new heights of success.
Prior to her new post, Canfield worked for LinkedIn, where she honed in on the communications efforts related to its expansion into international markets such as Brazil, Canada and Japan. She additionally spearheaded consumer PR campaigns and started the company’s LinkedIn for Journalists programme. In her most recent role, she aided the team with the launch of its multi-app strategy and generated awareness for the company’s seven mobile apps.
Canfield commented: “This role is a rare opportunity for me to meld my personal love of travel with communications. I’m looking forward to the adventure and to building the communications department at Gogobot from the ground up.”